About a month ago, one of my friends sent an e-mail out to our group: “I need a logo TODAY – can anyone help?” She’s a teacher and their school was doing STAR testing. They wanted to play off of the Apple “i” products (“iPod, iPad, iMac, etc.) and incorporate a bulls-eye target to encourage the students to reach their target score. The logo had to be easily printable on a one-color tee shirt and translatable to posters. And done that afternoon.
As Barney Stinson says on How I Met Your Mother, “Challenge accepted!”
I worked for a few hours to put together a basic design and sent it off to her, and it was just what they needed. Uncomplicated, using all the pieces they needed, and easily translatable between media.
They used it for the whole testing campaign, which is now over. I think it makes a pretty cute shirt, as far as school shirts go!
And here’s the poster: