This post has been inspired by some conversations I’ve had over the last few months, both with other vendors and with clients and potential clients. Every single point addressed here has come from more than one source, so I hope no one feels singled out! I’ve been meaning to write something like this for a while!
Ah, wedding planning. The fun! The joy! The feeling of balancing on a tight rope with hundred-pound weights on your feet.
How do you know where to go? For advice? For support? For recommendations? After all, Aunt Mildred might have known all about wedding planning when she got married in 1943, but things have changed. Drastically. Even in just the last ten years. Even in the last five.
With the advent of the internet, it’s incredibly easy to do research on your own. And it can be incredibly overwhelming too. How can you decide what you want when everything starts melting together after hours of searching into a big puddle of jewel-encrusted, lace-embellished, rose-scented goo?
Budgets are important of course – and it’s certainly not a good idea to spend more than you feel comfortable with. But having been both a budget bride and a wedding vendor who works with brides who have budgets of all sizes, I think there are some other really important – and often overlooked – points to keep in mind when you’re choosing the vendors who will make your wedding day special.
- How does the vendor talk about his or her clients? Client reviews are obviously the number one way that potential clients find their vendors. If a vendor has high ratings, chances are that you’ll be more inclined to check them out. But check to see, too, how a vendor talks about his or her clients online – in blog posts and comments, on Facebook and Twitter, and anywhere else they might be interacting with other vendors and clients – and to you specifically. Are they excited? Engaged? Interested? Helpful? If a vendor consistently has a whiney, pushy, snobby, or complaining tone, it’s a big red flag. I’m not a big fan of vendors who bash their clients. And if a vendor ever tells you “Well, you don’t know, because you’ve never been married, but I’m an expert at this, so listen to me…” Well, let’s just say that it’s a HUGE pet peeve of mine. To clarify: I know you’ve probably never been married before, and I try to be an expert. But I will never ever tell you that you must do something my way, just because I “know” what to do.
- How does the vendor present him or herself? How do they come across online? On the phone? In person? Do they type in complete sentences or netspeak? Do they answer e-mails promptly? Do they dress professionally? Do they have an informative website? This is not to say that a vendor has to have the prettiest, flashiest, or most up-to-date website (goodness knows it took me long enough to have one I was proud of!). But if they consistently come across as unprofessional, uneducated, or unprepared, they probably are.
- Does the vendor’s work come across as high-quality? Please don’t confuse “work” with “photos of work,” unless you’re talking specifically about photography/videography. Even then I have a caveat (see below). High quality work doesn’t always mean high-quality photos or high-budget items. Just like any foodie can tell you, the most authentic and best-tasting food can often be found in less-than-picturesque locations. When you’re looking for a talented designer (florals, invitations, dresses, or weddings in general), look for thoughtful details, carefully placed. Often, the most creative styling goes into the event with the smallest budget – it takes an out-of-the-box designer to stretch a few decoration dollars! Instead of looking for exactly the details or the design you’d want, and instead of judging a wedding vendor by the budget of their last wedding, look for a vendor who puts thought into everything they put out, whether or not they have the best photographs. By the way, this same principle can be applied to photographers too – don’t judge a photographer by the details in his or her photographs, but rather on the quality and composition of the photos themselves.
- How do they work? This can sometimes be hard to determine from websites alone – you usually need to ask your potential vendors this question when you meet them. First and foremost, it’s important that you have compatible working styles (if you expect constant communication and they expect to not have contact with you after your contract signing, you might not work well together!). But more than that, learning about their working style will help you to know whether you can trust them to really give your wedding special attention.
- Value is not the same as cheap. You’ve probably heard that you can have either low cost or high quality service. I don’t necessarily subscribe to that idea – I think that it’s very possible to get a good balance of both. But the best value service is usually not the lowest cost service – it’s the best mixture of quality and price. Couples will often get so focused on the bottom line of their wedding that they overlook a vendor’s lack of experience or expertise. I even made this mistake when planning my own wedding (despite my years of planning events for other people – it’s an easy trap to fall into!). A good value vendor will be one who goes above and beyond the minimum, who offers you consistently good service and communication, and who knows how to make things happen. Think of wedding vendors like purses – the ones who offer you the most value are not usually the least expensive. Low quality purses can be expected to last a week or a month before breaking. But high quality purses will easily last for years, and often buying a single high-quality purse can end up saving you money in the long run over buying low-quality pieces. The same principle applies to vendors – if you’ll have to provide your DJ with a CD of all of the songs you want played at your wedding, or your florist requires constant attention, or your coordinator shows up an hour before the wedding ceremony and hasn’t even glanced at the timeline she didn’t help to make, you might be paying rock-bottom prices, but what are you really getting? Look for vendors who go above and beyond the minimum, and your dollar will be well-spent.
- Book early! It’s never too early to book a high-quality wedding vendor. For one thing, good vendors are in demand. Waiting until late in your process can mean that you miss out on your favorite vendor because he or she is already busy on the day of your wedding. For another, prices can go up (sometimes several times a year) as vendors find the best pricing structure for them. And for a third, the earlier you book a vendor (particularly a coordinator/planner, but any vendor, really), the more value they can add. From referring other quality vendors to adding on extras to helping you to create your design vision, good wedding vendors, when brought in early, can actually save you money, time, and hassle.
- Do you LIKE this person? Your wedding vendors are going to be spending a lot of time making your wedding great. It doesn’t make any sense to hire them if they don’t seem like someone you’d enjoy being around. Coordinators, planners, designers, DJs, photographers, and officiants are integral to the success of your day. Florists, graphic designers, and bakers won’t actually BE at your wedding, but you’ll still be trusting them to make your wedding day vision happen. TRUST is key. Don’t hire anyone you don’t like!